KESAN YUSUF CAPRAZ SCHOOL OF APPLIED SCIENCES - PUBLIC RELATIONS AND ADVERTISING

Queue No

Explanation

N.Q.F

To be informed about basic theoretical approaches and concepts, research methods and tools relevant to the field of public relations, advertising and marketing communication.

To be informed about basic concepts and approaches of social sciences in historical context, and can interrelate them with public relations, advertising, marketing communication and the other relational fields.

To ensure the integrity of theory and practice of public relations and advertising.

Can assess the knowledge of history and context of public relations and advertising and also follow and interpret both national and international developments in the related field.

To gain the sill of analyzing and conceptualizing events and facts in public relations, advertising and the other relational fields; can also develop solutions based on evidence and research.

To gain a comprehension understanding of ethical standards within the field of public relations and advertising, and of how to develop, articulate, and critically reflect on these ethical standards.

To develop the skill of practicing and benefiting from new media and communication technologies and apply new developments in these fields to professional practice.

To be able to track information using a foreign language in the field and communicate with their colleagues.

To be able to plan and manage events related to the professional development in the areas of public relations and advertising both as a member of a team and as an individual

To recognize structural and administrative features about stakeholders’ operating in the areas of public relations, advertising and communication and other related disciplines, and benefit from advanced level of conceptual and practical information acquired in these areas.

To be able to develop original and creative strategies in the areas of public relations, advertising and communication through critical thinking. Approach the dynamics of the field with an integrated perspective and describe the original ideas related to the areas of public relations, advertising the other relational fields.

To develop and apply appropriate communication methods, strategies and techniques by taking into account communication features, differences and needs of the stakeholders operating in the areas of public relations, advertising, marketing communication and other relational disciplines.

To develop positive attitudes and behaviors towards lifelong learning.

To be aware of one’s creative and powerful characteristics and to be able to apply them To be able to identify and meet the demands of learning requirements as an individual.

Program Informations