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KESAN YUSUF CAPRAZ SCHOOL OF APPLIED SCIENCES - PUBLIC RELATIONS AND ADVERTISING

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Period

Course Code

Course Name

Course Type

Theoric

Practice

Laboratory

Credit

Akts

Period: 01 (Kredi = 0 AktsKredi = 0 )

Course Type: Required (Kredi = 0 AktsKredi = 0 )

01

HİR 105

INTRODUCTION TO MARKETING

Required

3

0

0

3.0

6.0

01

HİR 107

MEDIA POLICY AND COMMUNICATION

Required

3

0

0

3.0

6.0

01

HİR101

CONTACT LOGIN

Required

3

0

0

3.0

6.0

01

HİR103

BASIC RESEARCH AND WRITING

Required

1

2

0

3.0

6.0

01

ZAİ 101

ATATURK'S PRINCIPLES AND HISTORY OF REVOLUTION I

Required

2

0

0

2.0

2.0

01

ZTD 101

TURKISH LANGUAGE I

Required

2

0

0

2.0

2.0

01

ZYD 101

FOREIGN LANGUAGE I

Required

2

0

0

2.0

2.0

Period: 02 (Kredi = 0 AktsKredi = 0 )

Course Type: Required (Kredi = 0 AktsKredi = 0 )

02

HİR102

INTRODUCTION TO PUBLIC RELATIONS

Required

3

0

0

3.0

6.0

02

HİR104

COMPUTER APPLICATIONS

Required

1

2

0

3.0

6.0

02

HİR106

SOCIAL PSYCHOLOGY

Required

3

0

0

3.0

6.0

02

HİR108

VISUAL COMMUNICATION

Required

3

0

0

3.0

6.0

02

ZAI102

ATATURK'S PRINCIPLES AND HISTORY OF REVOLUTION II

Required

2

0

0

2.0

2.0

02

ZTD102

TURKISH LANGUAGE II

Required

2

0

0

2.0

2.0

02

ZYD102

FOREIGN LANGUAGE II

Required

2

0

0

2.0

2.0

Period: 03 (Kredi = 0 AktsKredi = 0 )

Course Type: Required (Kredi = 0 AktsKredi = 0 )

03

HİR201

BILIMSEL ARASTIRMA YONTEMLERI

Required

2

1

0

3.0

5.0

03

HİR203

REKLAMCILIGA GIRIS

Required

3

0

0

3.0

5.0

03

HİR205

METIN YAZARLIGI

Required

1

2

0

3.0

5.0

03

HİR207

MESLEKI INGILIZCE I

Required

1

2

0

3.0

5.0

03

HİR209

SOSYAL SORUMLULUK PROJESI

Required

0

3

0

3.0

5.0

03

HİR211

SUNUM VE TOPLANTI TEKNIKLERI

Required

1

2

0

3.0

5.0

Period: 04 (Kredi = 0 AktsKredi = 0 )

Course Type: Required (Kredi = 0 AktsKredi = 0 )

04

HİR202

COMMUNICATION AND CRITICAL THINKING

Required

3

0

0

3.0

5.0

04

HİR204

GRAPHIC DESIGN

Required

2

1

0

3.0

5.0

04

HİR206

NEW COMMUNICATION TECHNOLOGIES IN PUBLIC RELATIONS

Required

2

1

0

3.0

5.0

04

HİR208

PROFESSIONAL ENGLISH II

Required

1

2

0

3.0

5.0

04

HİR210

MASS MEDIA LAW

Required

3

0

0

3.0

5.0

04

HİR212

CONTACT HISTORY

Required

3

0

0

3.0

5.0

Period: 05 (Kredi = 0 AktsKredi = 0 )

Course Type: Required (Kredi = 0 AktsKredi = 0 )

05

HİR301

MEDYA VE TUKETIM KULTURU

Required

3

0

0

3.0

6.0

05

HİR303

IKNA TEORILERI VE RETORIK

Required

3

0

0

3.0

6.0

05

HİR305

BILGISAYARDA YARATICI CALISMALAR

Required

0

3

0

3.0

5.0

Course Type: Elective (Kredi = 0 AktsKredi = 0 )

05

HİR311

MEDYANIN EKONOMI POLITIGI

Elective

3

0

0

3.0

5.0

05

HİR313

SOSYAL MEDYA YONETIMI

Elective

1

2

0

3.0

5.0

05

HİR315

MEDYA PLANLAMASI

Elective

1

2

0

3.0

5.0

Period: 06 (Kredi = 0 AktsKredi = 0 )

Course Type: Required (Kredi = 0 AktsKredi = 0 )

06

HİR302

DIGITAL CULTURE

Required

3

0

0

3.0

6.0

06

HİR304

CORPORATE COMMUNICATIONS

Required

3

0

0

3.0

6.0

06

HİR306

COMMUNICATION SOCIOLOGY

Required

3

0

0

3.0

5.0

Course Type: Elective (Kredi = 0 AktsKredi = 0 )

06

HİR312

CREATIVITY IN ADVERTISING

Elective

3

0

0

3.0

5.0

06

HİR314

DIGITAL MEDIA APPLICATIONS

Elective

0

3

0

3.0

5.0

06

HİR316

ORGANIZATIONAL BEHAVIOR

Elective

3

0

0

3.0

5.0

Period: 07 (Kredi = 0 AktsKredi = 0 )

Course Type: Required (Kredi = 0 AktsKredi = 0 )

07

HİR401

HALKLA ILISKILER KAMPANYASI

Required

0

6

0

6.0

7.0

07

HİR403

MEDYA ETIGI

Required

3

0

0

3.0

5.0

07

HİR405

SIYASAL ILETISIM

Required

2

1

0

3.0

5.0

Course Type: Elective (Kredi = 0 AktsKredi = 0 )

07

HİR411

ULUSLARARASI REKLAMCILIK

Elective

3

0

0

3.0

5.0

07

HİR413

BUTUNLESIK PAZARLAMA ILETISIMI

Elective

3

0

0

3.0

5.0

07

HİR415

GORSEL VE YAZILI METIN ANALIZI

Elective

2

1

0

3.0

5.0

Period: 08 (Kredi = 0 AktsKredi = 0 )

Course Type: Required (Kredi = 0 AktsKredi = 0 )

08

HİR402

DIGITAL MEDIA CAMPAIGN

Required

0

6

0

6.0

7.0

08

HİR404

MEDIA AND SOCIAL REPRESENTATION

Required

3

0

0

3.0

5.0

08

HİR406

REPUTATION AND PERCEPTION MANAGEMENT

Required

2

1

0

3.0

5.0

Course Type: Elective (Kredi = 0 AktsKredi = 0 )

08

HİR412

HUMAN RESOURCES MANAGEMENT

Elective

2

1

0

3.0

5.0

08

HİR414

SOCIAL STRUCTURE OF TURKEY

Elective

3

0

0

3.0

5.0

08

HİR416

AD ANALYSIS

Elective

1

2

0

3.0

5.0

Kredi = 0

AktsKredi = 0

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